About Us

Since its founding in 1970 in Ambato, Ecuador, Ambacar has been on a path of constant evolution and growth. What began as a local company has transformed into a leading automotive group in Latin America. Over more than five decades, we have expanded our operations, taking our passion for mobility to new markets. We have consolidated our presence in four countries in the region. Every step of our history reflects our commitment to innovation, quality and customer service, values that have been key to our success and continue to guide our vision for the future.

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56 years of Service

1970

Ambacar 1970
  • Founded in Ambato.
  • Its founder began distributing Chevrolet.
1970

1978

Ambacar 1978
  • Toyota, officially distributed by Ambacar at a time when Japanese brands were considered of lower quality, managed to sell 100 units per month in the center of the country.
1978

1981

Ambacar 1981
  • The government closes the importation of vehicles.
1981

1991

Ambacar 1991
  • Designated as Honda dealer.
  • Vehicle import shutdown ends and Ambacar resumes operations.
1991

1993

Ambacar 1993
  • Ambacar is appointed Mazda dealer for the center of the country.
1993

1995

Ambacar 1995
  • He is Mazda's pioneer in motor racing with the Mazda 323 coupe prepared by Ambacar for rallying.
1995

2001

Ambacar 2001
  • In the midst of the economic crisis, Ambacar experiences its third major period of growth, expanding its business to the city of Quito.
2001

2002

Ambacar 2002
  • It is the first Mazda dealer in sales volume in the city of Quito - Ecuador and has been awarded several times as the best dealer in the country.
2002

2005

Ambacar 2005
  • Automekano starts operations with JCB + UD Nissan.
2005

2007

Ambacar 2007
  • Ambacar becomes the number 1 dealer in Ecuador.
2007

2009

Ambacar 2009
  • Ambacar takes on another challenge and becomes distributor of Great Wall and BYD brands for Ecuador.
2009

2010

Ambacar 2010
  • In the first 7 months, Great Wall Motors becomes the No. 1 brand in sales among Chinese manufacturers.
2010

2011

Ambacar 2011
  • Ambacar starts marketing JMC trucks with its slogan “Beast of work”.
2011

2013

Ambacar 2013
  • CIAUTO, Ambacar's sister company, is born, assembling Great Wall vehicles in Ecuador.
2013

2015

Ambacar 2015
  • Ambacar starts distributing DSFK, Soueast and Kinglong.
2015

2016

Ambacar 2016
  • Ambacar opens its borders and starts operations in Peru.
  • In 2016 Great Wall Motors (GWM) was fourth nationally in Ecuador.
2016

2017

Ambacar 2017
  • Ambacar begins operations in Costa Rica.
  • In Lima-Peru, a branch is opened in Plaza Norte and San Miguel.
  • Ambacar expands its product portfolio with its new SOUEAST brand in three countries: Ecuador, Peru and Costa Rica.
2017

2018

Ambacar 2018
  • Ambacar starts operations in Colombia and takes over the distribution of Great Wall, Haval and Soueast.
  • Ambacar starts marketing the Shineray brand.
  • Ambacar Peru shows 50% growth and expands, opening two stores in Mall del Sur and Santa Anita in Lima, and opens its first branch in Arequipa.
2018

2019

Ambacar 2019
  • Ambacar Ecuador celebrates 50 years of experience in the automotive market.
  • Ambacar begins exporting vehicles to Colombia and Costa Rica from CIAUTO.
2019

2020

Ambacar 2020
  • Great Wall Wingle is the best-selling pick-up in Ecuador.
  • In 2020, Shineray's van consolidated its position as the best-selling van in its segment in Ecuador.
  • In February 2020 we will open our branch in Trujillo (Peru), in the Mall Plaza.
2020

2021

Ambacar 2021
  • SWM's G01 stood out as the best-selling SUV in Ecuador throughout the year.
  • We expanded our after-sales coverage in Colombia thanks to strategic alliances with four allied workshops.
  • Opening of a new branch in Chiclayo, Peru.
2021

2022

Ambacar 2022
  • Ambacar was recognized with the “Best Global Distributor of the Year” award for its outstanding work with Shineray.
  • SWM was the best-selling car from January to July in the SUV segment.
  • Distribution of the Jetour and Karry brands begins in Costa Rica.
  • Ambacar Peru continues its expansion and opens a second store in Arequipa and another in Comas.
2022

2023

Ambacar 2023
  • Local Poer production starts at CIAUTO.
  • KYC joins the portfolio of brands distributed by Ambacar in Ecuador.
  • The brand portfolio is expanded in Costa Rica with the distribution of Shineray and Seres.
  • Ambacar Peru launches the Soueast DX8 and SWM's G01, G03 and G05.
2023

2024

Ambacar 2024
  • Launch of NETA and LIVAN brands in Ecuador.
  • Alliance with Club Saprissa in Costa Rica.
  • Ambacar Peru sells its first 10,000 models sold, providing support and warranty.
2024

2025

Ambacar 2024
  • Leadership and strategic launches. 15% of market share achieved, strengthening the portfolio with key releases such as Haval H6, Haval H9 and POER 500, The company is expanding its offerings in SUVs, pickup trucks and new technologies.
  • The GWM POER positioned as the best-selling pickup truck in the last few years. last two months of the year, consolidating a 23.7% of participation in the pickup truck market.

  • In the vans segment, leadership was clear, with Shineray (12.9%) and KYC (13.6%), reaching a total of 26.5% of participation.

  • GWM closed the year as the fourth brand in the market, with a 5.4% of market share, reflecting the same positioning among the hybrid vehicles.

  • Colombia exceeded 400 units, Costa Rica more than 1.000 with a 20% growth.
2025

2026

  • #1 en camionetas
    GWM lidera el segmento de pickups en Ecuador.
  • 3.er puesto en ventas
    GWM se consolida entre las marcas líderes del mercado ecuatoriano.
  • Líderes en vanes
    Ambacar reafirma su liderazgo en el segmento.

  • KGM llega a Ecuador
    Una nueva marca coreana se suma al portafolio de Ambacar.

2026

Lifetime customers

Customer service has always been an important pillar of the company's philosophy, which is why we are devotedto provide innovative, technological, quality automotive products and services, thinking about the dreams of our people. We believe that people's needs when moving go beyond just having a vehicle, that is why we offer a constant and guaranteed support projected into the future.

For this reason we provide a great, transparent and fair after-sales service with more than 25 specialized points in our network, with original spare parts and state-of-the-art equipment to guarantee a good performance of your vehicles.

Ambacar is a job creator in the countries where it is located, looking for people with great passion and dedication to excellence in the automotive world.

with the assembly plant's support

CIAUTO

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