Car sales in Ecuador
The year 2025 closed as a historic year for the automotive sector and for the car sales in Ecuador, This is an achievement that we at Ambacar are particularly proud of. Official market figures confirm not only a solid recovery, but also the sustained growth of our brands in an increasingly competitive environment.
According to the registry of processed invoices for new vehicles reported by the Internal Revenue Service (SRI), December 2025 marked a resounding close for the industry, consolidating 2025 as one of the most relevant years in the sales 2025 of the Ecuadorian automotive sector.
2025: sustained growth and a record December close
During 2025, car sales in Ecuador registered 110,249 units sold, exceeding the 108,266 units of 2024. This growth confirms the dynamism of the ecuadorian automotive market and sustained consumer confidence throughout the year.
Light vehicle sales in December
Within this total, the segment of light vehicles reached 10,683 units sold, with relevant results:
📈 +36.9% growth versus December 2024
📉 -3.0% compared with November 2025, an expected seasonal variation
These results consolidate light vehicles as the main driver of the market.
GWM in 2025: one of the leading brands in the Ecuadorian market
The performance of Great Wall Motors (GWM) during 2025 was particularly noteworthy.
In the cumulative period from January to December 2025, GWM closed the year consolidating itself as the fourth best-selling brand in the country, achieving a 5.4% market share. This significant milestone not only shows sustained growth against its competitors, but also reflects the strong acceptance of its product portfolio in the Ecuadorian market.
The brand has managed to position itself thanks to a combination of technological innovation, attractive design, and a value proposition aligned with current consumer needs.
Likewise, this result is a clear demonstration of the confidence Ecuadorian customers have placed in GWM, supporting its commitment to quality, performance, and after-sales service. Looking ahead, the company aims to continue strengthening its presence in the country, expanding its offerings, and maintaining a strategy focused on customer satisfaction and the constant evolution of its portfolio.
Hybrid market growth in Ecuador
2025 also marked a milestone for sustainable mobility:
It was the Year with the highest sales of hybrid cars in the history of Ecuador
GWM ranked as the 5th brand in the hybrid segment nationally
The GWM POER consolidated its position as the best-selling pickup truck in the market during November and December, confirming its leadership in the pickup truck segment.
This result reinforces the group's commitment to more efficient and responsible technologies.
POER: December's best-selling pickup truck
One of the most important milestones at the end of the year was the performance of the pickup truck segment.
The GWM POER consolidated its position as the best-selling pickup truck in the country in December, achieving this leadership for the second consecutive month. Its combination of power, technology and versatility makes it a favorite for both work and personal use.
Ambacar leads the van segment in Ecuador
In the segment of vans, Ambacar reaffirms its strength as an automotive group.
🚐 Ambacar ranks among the top two brands on the market
📊 26.5% of share in the van segment
This leadership is the result of a robust offer, designed for commercial, family and passenger transportation.
Ambacar as a group: 14.9% market share by December 2025
The end of December confirms Ambacar's solid position in the Ecuadorian market.
Results by brand - December 2025
GWM: 1,020 units
DFSK: 351 units
Shineray: 171 units
KYC: 166 units
Livan: 57 units
King Long: 16 units
Weichai: 25 units
Net: 18 units
UD Trucks: 10 units
Photon: 8 units
🔢 Total units sold: 1.842
📈 Market share Ambacar: 14,89%
This result consolidates Ambacar as one of the most important automotive groups in the country.
A year-end that drives the future
The 2025 results reflect the constant work of the entire Ambacar team, as well as the commitment and dedication put into each of its operations nationwide. This performance is also the fruit of the trust of our clients, who have bet on our brands and services, consolidating our presence within the competitive car sales sector in Ecuador. The company has maintained a clear strategy, focused on innovation, quality, and the diversity of its portfolio, adapting to new market demands and offering mobility solutions that meet current consumer needs.
We close the year with solid results that not only show sustained growth but also motivate us to continue evolving in an increasingly dynamic environment within auto sales in Ecuador. These achievements drive us to project ourselves toward 2026 with optimism, taking on new challenges and leveraging the opportunities presented by the Ecuadorian market. Our focus will remain on strengthening the customer experience, expanding our offerings, and continuing to position ourselves as a key player in the country's automotive industry.
