A new era for GWM: innovation, technology and sustainable mobility
As part of Auto China 2020, Great Wall Motors (GWM), one of China's leading automakers, officially announced its transformation into a global mobility technology company. This decision marks a turning point in the history of the brand, with a clear commitment to innovation, electrification and smart connectivity to compete in international markets.
GWM presented in this edition a renewed image and a completely reinforced product line. Among the most outstanding launches were the new models of the NEV ORA brand, the third generation of the HAVAL H6, the HAVAL Dagou, the F&L, HAVAL H9, HAVAL F7 and F7X models, as well as the revolutionary GWM POER EV, its first all-electric pickup truck.
GWM evolves towards global smart mobility
A strategic transformation at multiple levels
GWM has implemented profound changes in several key areas to align with its new vision:
- Renewed corporate culture, focused on sustainability and user experience.
- Product strategy oriented to electrification and connectivity.
- Advanced technological development, such as modular platforms and intelligent assistants.
- Global marketing, focused on expansion into Latin America, Europe and Oceania.
With this new vision, GWM seeks to position itself as a global smart mobility brand that puts the user at the center of every innovation.
HAVAL H6 third generation: a revolution in SUVs
The star of Auto China 2020 was, without a doubt, the HAVAL H6 third generation, one of the brand's most successful models. This SUV, based on the GWM L.E.M.O.N. platform, introduces updates in five key areas:
- Modern and aerodynamic design
- Artificial intelligence system with autonomous driving assistance level L3
- Powerful engine with transmission and chassis improvements
- Advanced active and passive safety
- Full connectivity with FOTA (Firmware Over The Air) updates
The model has been an immediate success, exceeding 20,000 units sold in its first month. Its popularity is due to the fact that it offers a high-end driving experience at a competitive price, ideal for the modern user looking for technology and safety.
HAVAL Dagou: the SUV co-created with users
HAVAL also surprised with the launch of the HAVAL Dagou, a mid-size SUV that represents a totally new concept: that of «co-creation with the user». This vehicle was designed and configured based on feedback from thousands of consumers through online voting, who made their choice:
- The MODEL NAME
- The internal configuration
- The interface design (UI/UX)
- The color and finishes
In addition, it was announced that the HAVAL Dagou will continue to evolve together with its users, adapting its future versions according to collective preferences. This approach not only strengthens the brand-customer relationship, but also democratizes automotive design.
GWM POER EV: the electric pickup truck with the longest range
One of the major novelties was the presentation of the GWM POER EV, The first electric pickup of the brand, which arrives with impressive technical specifications:
- Autonomy up to 405 km
- 150 kW engine power and 300 Nm of torque
- High-density ternary lithium battery
- World's first coaxial electronic drive bridge
This model consolidates GWM's vision of a cleaner and more efficient automotive industry. In addition, with the introduction of the trade name POER (acronym for Powerful, Off-road, Efficient and Rugged), GWM seeks to position itself as a global leader in electric trucks.
Global technology and international presence
GWM connects with the world in real time
In order to showcase its innovations to an international audience, GWM utilized technology from live streaming in multiple time zones, The event will be broadcast in real time to customers, business partners and media from Asia, Europe, South America, Africa and Oceania.
This strategy strengthens GWM's commitment to globalization and underscores its focus on the customer experience in every corner of the globe.
What does this mean for users in Latin America?
GWM's transformation has a direct impact on markets such as Ecuador, where Ambacar, the official distributor of the Great Wall and HAVAL brands, works to offer consumers the latest in automotive technology, safety and design.
Thanks to these innovations, Latin American users will be able to access vehicles:
- More insurance
- With greater autonomy
- With intelligent connectivity
- Designed according to your preferences
This translates into an offer that is more in line with the needs of the local market needs, The company's operations in the region have been improved, raising the standards of quality and technology available in the region.
Conclusion
GWM's participation in Auto China 2020 was not just a showcase of new models, but a strong statement of its future vision: to become a global benchmark for smart and sustainable mobility.
With a range of vehicles that combine design, power, connectivity and safety, GWM is ready to conquer new markets, including Latin America, where the brand's growth continues to rise.
Visit our Ambacar agencies in Ecuador and experience first-hand the new generation of GWM and HAVAL vehicles. Technology, design and safety within everyone's reach.
👉 Contact us today and schedule your test drive!
