GWM enters the BrandZ™ Top 50 ranking of global Chinese brands for the first time.
On May 10, 2021, Google and Kantar announced the prestigious listing of the BrandZ™ Top 50 Chinese Global Brand Builders 2021, highlighting the Chinese companies with the greatest international projection and value. For the first time, Great Wall Motors (GWM) entered this select group, also positioning itself within the subranking of the most important “20 Most Outstanding Emerging Brands” of the year.
This recognition marks a milestone in GWM's history, reaffirming its strong performance in innovation, international expansion and brand positioning, backed by its outstanding participation in key events such as Auto Shanghai 2021.
What is BrandZ™ and why is it so relevant?
BrandZ™ is a global brand analytics platform, developed by Kantar and backed by Google, that is distinguished by its methodology based on consumer perception and online behavioral data.
Characteristics of the BrandZ™ ranking
- Evaluates more than 860,000 consumers in 11 international markets.
- Uses the BrandZ™ brand equity model., which integrates Google search data.
- It measures key attributes such as brand importance, differentiation and relevance.
- Consider both the business performance as the feedback from real consumers.
Inclusion of the brand in this list demonstrates that its internationalization and technological development strategy is bearing tangible and globally recognized fruits.
GWM, a Chinese automotive brand on the global rise
For some years now, Great Wall Motors has focused its efforts on international expansion, developing products that are competitive in design, technology and sustainability. This approach has generated impressive results that are now recognized through rankings such as BrandZ™.
International expansion of GWM
Currently, this brand has a commercial presence in more than 60 countriesincluding:
- South America (Ecuador, Chile, Peru, Bolivia)
- Middle East
- Russia
- Australia
- South Africa
With a global network of more than 500 distributors, the brand has positioned itself as a key player in the global automotive market, especially in the SUV segment with its line of Haval and in pickups with GWM Poer.
Models driving GWM's global recognition
GWM's new models have been key to strengthening its image in international markets. Particularly noteworthy are:
Haval Jolion
A compact SUV with a modern design, ideal for young, urban families, combining intuitive technology and intelligent safety.
Haval H6
The brand's flagship SUV, sales leader in China for several years, known for its space, connectivity and energy efficiency.
GWM Poer
A powerful, reliable and technologically advanced pickup designed for both work and off-road adventures.
These vehicles not only represent the brand's manufacturing quality, but also its commitment to innovation and user experience.
GWM bets on the future: investment in technology and innovation
One of the pillars of its overall success has been its resolute focus on the research and development (R&D). The company announced that over the next five years, it will invest more than RMB 30 billion in global innovation.
GWM's main R&D initiatives:
- Incorporation of more than 400 automotive engineers and information technology experts.
- Strategic alliances with technology giants such as Google, Intel and Apple.
- Development of smarter, connected and sustainable vehicles, using technologies such as artificial intelligence, 5G connectivity and autonomous driving.
Thanks to this futuristic vision, GWM not only positions itself as an automotive brand, but also as one of the most important global mobility technology company.
Looking for a reliable, innovative and globally supported brand? Learn more about the GWM models available in Ecuador through Ambacar and discover why today it is among the most recognized Chinese brands on the planet.
Visit us at our Ambacar dealerships or explore our online options - join the new era of mobility with GWM!
