Cuenca is consolidating itself as one of the strategic hubs of the automotive sector in Ecuador. In this context, GWM (Great Wall Motors), together with Grupo Ambacar, inaugurated its new comprehensive dealership in the Azuayan capital, strengthening its presence in the Austro region amid historic growth for the brand.
Growth that outperforms the market
While the Ecuadorian automotive industry grew 15%% in 2025, GWM registró un incremento del 86% frente al año anterior, positioning itself as the fourth-largest brand in the country. This growth was mainly driven by high demand for pickup trucks and SUVs.
In total, the brand sold over 5,500 units nationwide, reflecting a clear consumer preference for vehicles that combine technology, power, and value.
“This growth responds to a strategy focused on product, support, and a clear understanding of the Ecuadorian consumer,” highlighted Valeska Álvarez, GWM Brand Manager at Ambacar.
The South, key in GWM's expansion
GWM's performance in the Austro region has been even more outstanding than the national average. While the market in this area grew by 27%, the brand achieved growth of 200%, positioning itself as the second in sales in this region.
One of the main drivers has been the pickup truck line, especially the POER, which registered 283%growth, consolidating itself as one of the most competitive models in the segment.
Automotive Industry in the South
Growth vs. 2024
The South grows 12 percentage points more than the national %
GWM Growth
Focused on 230% growth% of Poer and Wingle pickups
POER Growth
In the South, ranking second in sales
New GWM Dealership in Cuenca: More Than Just a Car Dealership
The opening of the New dealership in Cuenca represents a strategic bet that goes beyond vehicle marketing. This new space integrates:
- New vehicle sales
- Specialized workshops
- Original spare parts
- After-sales support under international standards
Furthermore, this investment drives job creation and stimulates the local economy.
“When a global brand establishes itself in a city like Cuenca, it brings investment, employment, and confidence in the future,” said Yamile Mejía, Sales Manager for Ambacar's Austro region.
Complete GWM portfolio available in Cuenca
More than a launch: an experience
To close the day, one of the most memorable moments was the surprise activity that awarded four attendees with trips to visit the Ciauto plant. The winners participated in an interactive scavenger hunt inside the exhibited vehicles, making the experience a dynamic and immersive activity that reflected the brand's innovative and approachable spirit.
Ambacar and GWM consolidate their growth vision in Ecuador
With this inauguration, GWM and Grupo Ambacar reinforce their commitment to the development of the automotive sector in the country, investing in regions with high potential such as Austro.
With over 55 years of experience, Ambacar continues to expand its portfolio of brands and its presence in Latin America, offering mobility solutions adapted to market needs.
