A new era for the automotive industry in Latin America
Great Wall Motor (GWM), one of China's most innovative automakers, has taken a momentous step in its global expansion with the acquisition of the Iracemápolis plant in São Paulo, Brazil. This operation marks the beginning of an ambitious strategy that seeks to position GWM as a leader in electric and smart mobility in Latin America, through a projected investment of more than BRL 10 billion over the next 10 years.
Iracemápolis plant: starting point of a technological transformation
Modernization and vision of the future
GWM officially presented its new strategy under the slogan “ART - FUTURE”, highlighting its intention to merge technological innovation and local culture. Following a digital and smart transformation, the plant will start operations in the second half of 2023 with an initial capacity of 100,000 units per year. This industrial center will be key to supply not only the Brazilian market, but the entire Latin American region.
Sustainable production and local jobs
With this investment, GWM not only modernizes the industrial infrastructure, but also strengthens the local economy. It is estimated that more than 2,000 direct jobs will be created, fostering the development of talent in automotive technology, research and advanced manufacturing.
GWM Brazil strategy: electrification, intelligence and user experience
Introduction of new energy brands and models
GWM announced the launch of its GWM and ORA brands in Brazil, with a diversified offering that includes:
- TANK: rugged all-terrain vehicles.
- HAVALIntelligent SUVs of the latest generation.
- POER: high-performance vans.
- ORAbattery electric vehicle (BEV) premium brand.
Over the next three years, 10 new electric models will be launched: 4 BEVs and 6 hybrid electric vehicles (HEVs), starting with the first model in the fourth quarter of this year.
Intelligent vehicles with state-of-the-art technology
All models will incorporate advanced driving assistance systems (ADAS), IoV connectivity and L2 level autonomous driving technologies. In addition, GWM will launch the first vehicle with 5G technology in the Brazilian automotive market, consolidating its leadership in innovation.
User-centric experience
GWM will adopt a customer-centric approach, developing interactive experience spaces and creating an emotional bond with users. The goal is to offer a modern, safe and personalized driving experience, connecting the brand with the needs and expectations of the Brazilian consumer.
Technological investment for sustainable development
Focus on science, technology and innovation
The BRL 10 billion investment will be allocated to:
- Establishment of a regional R&D base for Latin America.
- Development of intelligent technologies adapted to local conditions.
- Research in electric mobility, hybrid and even hydrogen propulsion.
GWM seeks to lead the energy transformation of the automotive sector, driving sustainable solutions for the next generations.
Local ecosystem and value chain
Part of the strategy includes strengthening the supply chain through:
- Cooperation with local suppliers.
- Investment in key auto parts manufactured in Brazil.
- Localization rate higher than 60%.
- Construction of an electric charging network covering major cities by 2025.
This not only guarantees technological autonomy and sustainability, but also creates an integrated automotive ecosystem in the region.
Brazil as a strategic center for Latin America
A key market with great potential
Brazil is the largest automotive market in Latin America and one of the ten largest in the world. The acquisition of the plant and the deployment of the GWM strategy confirm the importance of this country as a base for radiating products and technology throughout the region.
Exporting innovation from Brazil
With the operation of the Iracemápolis plant, GWM will not only supply the local market, but will also export vehicles to neighboring countries, bringing electric and smart mobility to millions of people. This strategy makes Brazil the operational core of GWM's growth in Latin America.
Conclusion: GWM redefines the future of the automobile in Latin America
GWM's arrival in Brazil is not just an industrial investment; it is a statement of vision and commitment to the future of mobility. With a combination of technological innovation, sustainability, user focus and local development, the Chinese brand is preparing to lead the new automotive era in Latin America.
If you are interested in learning more about the electric and intelligent vehicles that will arrive in the country or you want to explore opportunities with a brand that is committed to local development and sustainable mobility, this is the ideal time to join the future!
✅ Visit us and be a part of the change
Discover everything Great Wall Motor has in store to transform the way you drive in Brazil and Latin America. Keep up to date with our launches and news at authorized dealers and official channels. The future is now, and GWM is building it with you!
