July 8, 2022, Great Wall Motors (GWM) published its sales results for June, highlighting significant growth in both the domestic and international markets. In that month alone, the brand sold 101,186 units, a month-over-month increase of 26,38%. Of this total, 13,451 units were marketed in foreign markets, enabling GWM to surpass the million cumulative foreign sales, a milestone that reaffirms the company's consolidation as a benchmark global automotive industry.
Sales performance in the first half of 2022
Challenges and market recovery
During the first half of the year, GWM faced a number of challenges, including supply shortages, logistical problems resulting from the pandemic, and rising raw material costs. However, with the progressive control of the COVID-19 pandemic and the reactivation of supply chains, the company was able to maintain sustained growth.
Thanks to its focus on electrified and intelligent products, GWM reported a rebound in sales during the second quarter, reflecting an adaptive and innovation-focused strategy.
Incentive policies
The favorable outlook is strengthened by new policies implemented in the second half of the year, such as subsidies for rural residents and vehicle purchase tax reduction, This opens up opportunities to increase the demand for electric and intelligent vehicles. GWM plans to take advantage of this environment by introducing new models aligned with these trends.
Innovation in technological platforms and premiumization
GWM has focused its strategy on the category innovation and the premiumization of your products. The company's five core brands work synergistically to position GWM as a benchmark in technology and quality.
Key technology platforms
The models developed on the following technology platforms accounted for the 69% of total sales:
- LEMON (including DHT hybrid version)
- TANK
- COFFEE Intelligence
This strategy not only improves efficiency and performance, but also positions GWM as a leader in the smart vehicle segment.
High-value vehicles
Models with a value greater than 200,000 RMB increased their share from 10% to 14%, and intelligent vehicles registered a growth of 14%, This is evidence of the success of the premium approach and the market's acceptance of higher-value, technologically advanced products.
Performance of HAVAL and POER brands
HAVAL: SUV leadership and international recognition
In June, GWM sold 51,274 HAVAL units, with a monthly growth rate of 22,82%. Between January and June 288,903 units, of which 136.921 correspond to the HAVAL H6, one of the brand's most popular SUVs.
HAVAL also gained international recognition by being ranked in the number one position in the world. 372 of the Global 500 2022 ranking Brand Finance, highlighting its brand equity and global presence.
GWM Pickup and POER consolidation
The division of GWM vans also showed outstanding results. In June, we sold 21,251 units, with significant monthly and annual growth. Between January and June, we delivered 94,417 unitsincluding 14,674 POER, a year-over-year increase of 46%.
It is worth noting that POER exceeded 300,000 units sold in May 2022, just 2 years and 8 months after its launch. Currently, GWM vans are present at more than 50 countries on 4 continents, consolidating the brand as one of the leader in the pickup segment in China and as a strong competitor worldwide.
GWM and its new chapter in globalization
The achievement of more than one million units sold abroad marks a significant milestone for Great Wall Motors. In the first half of 2022 alone, the first half of 2022 sold 19,608 pickup trucks in international markets, The company is strengthening its presence in Latin America, the Middle East, Southeast Asia and other key markets.
This overall growth is the result of:
- Constant innovation in electrification and technology
- Diversification of products adapted to local needs
- Marketing and logistics strategies focused on user experience
Great Wall Motors continues to demonstrate its ability to adapt, innovate and lead in a competitive automotive market. With a clear vision for the intelligent and sustainable mobility, GWM offers modern solutions that meet the needs of today's and tomorrow's drivers.
If you want to know more about HAVAL, POER and other GWM models available in Ecuador, visit our website or visit your nearest Ambacar dealer.
