Great Wall Motor (GWM), one of the world's leading manufacturers of China's leading automakers, has reached a new milestone in its international trajectory. On June 15, 2023, Google and Kantar announced that GWM entered the BrandZ 2023 ranking as one of the top 20 most valuable Chinese brands in the world., The company's ranking was 11 positions higher than in the previous year. This achievement consolidates its global reputation and reflects its commitment to innovation, sustainability and consumer experience.
What is the BrandZ ranking and why is it so important?
The BrandZ ranking is one of the most prestigious international brand equity lists. Published by Google and Kantar, evaluates thousands of brands in multiple categories and industries globally, considering aspects such as:
- Financial performance
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- Consumer perception
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- Brand strength
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- Marketing investment
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- Global presence
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The study is based on surveys of more than 4 million consumers in 50 countries and the analysis of 20,000 brands in 525 categories. Entering the Top 20 not only positions the company GWM as a value brand, The company is also a benchmark of trust and technological evolution in the automotive industry.
Solid and internationally recognized growth
GWM has demonstrated sustained growth over the past few years thanks to its strategic focus on globalization, product localization and investment in innovation. A rise of 11 positions in the BrandZ 2023 rankings evidence of the international recognition of its value proposition.
Global expansion with presence in more than 170 countries
GWM currently operates in more than 170 countries, This expansion has been key to its international growth, allowing it to adapt to different markets, cultures and regulations. This expansion has been key to its international growth, allowing it to:
- Increase your global customer base
- Diversify your income
- Improve your brand positioning
- Strengthen your distribution network
Record sales driven by consumer confidence
The impact of brand recognition translates directly into business results. On June 6, 2023, GWM released its most recent sales figures: in May, 101,020 vehicles were sold, representing an increase of 26.18% over the same month of the previous year..
This performance reflects consumer confidence in its products, driven by:
- The quality and durability of its vehicles
- Attractive and functional design
- Its ability to innovate technologically
- Focus on the after-sales experience
Innovation as an engine of growth
One of the key pillars of GWM's success is its continuous investment in research, development and technological innovation. Its current portfolio includes cutting-edge solutions that are aligned with the new demands of the global market, such as:
- Electric vehicles (EV)
- Hybrid models (HEV and PHEV)
- Hydrogen technology
- Artificial intelligence and connectivity
Hi4, the new hybrid technology from GWM
Recently, GWM presented its technology Hi4 (Hybrid Intelligent 4WD), an advanced hybrid system that improves performance, energy efficiency and safety. This innovation strengthens its image as a manufacturer of intelligent and sustainable vehicles.
GWM and its commitment to sustainability
In addition to technological innovation, GWM is committed to a sustainable transformation of mobility. Its global strategy includes a strong focus on the environmental responsibility:
- Cleaner production
- Emissions reduction
- Progressive electrification
- Zero or low emission vehicles
In the Shanghai Auto Show 2023, GWM presented more than 15 new energy vehicles (NEV), The company's commitment to environmentally friendly mobility has been consolidated.
Customer experience: a key success factor
Another differential of GWM is its comprehensive approach to customer experience. From the purchase process to after-sales service, the brand guarantees:
- Personalized assistance
- Technical support in each country
- Localization of products according to market needs
- Efficient and reliable service network
This strategy of proximity and adaptation strengthens customer loyalty and reinforces brand value.
GWM's future in international markets
GWM's recognition in the BrandZ ranking is no coincidence. It is the result of a clear strategy, a focus on innovation, sustainability and a well-executed international expansion.
With an ambitious vision and long-term growth goals, GWM is poised to continue leading the transformation of the automotive sector with:
- Increased investment in clean technologies
- Expansion of its electric and hybrid vehicle lineup
- Global strategic alliances
- Development of intelligent and connected solutions
At Ambacar we offer you the best of GWM, the Chinese brand that is revolutionizing the global market.
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