GWM POER sets a milestone in the pickup truck industry
GWM (Great Wall Motor), a leader in automotive innovation, has achieved a historical landmark: the production of 300,000 units of his truck POER Pickup in Chongqing Smart Factory. In only two years and eight months, the POER brand became the China's first high-end pickup truck brand to surpass 300,000 units produced. This achievement not only reflects the commercial success of POER, but also its positioning as a high-quality vehicle, reliability and versatility.
In addition to achieving this record, GWM introduced the POER Passenger Pickup and Commercial Pickup versions with C6 trailer qualification, The company has expanded its offer to cover all scenarios of truck use: work, cargo transport, recreation and tourism with trailer. In the following, we will analyze in detail the the road traveled by POER, its technical characteristics, the new versions launched, its international expansion and the impact of this achievement on the Chinese automotive industry.
From 0 to 300,000 units in 32 months: GWM POER's speed record
Chronology of success
- Initial launch (October 2019):
- Presentation of the POER Pickup in China, highlighting its robust design, reinforced chassis and turbocharged engine.
- High expectations for GWM's first pickup truck with premium focus and 4×4 capabilities.
- Presentation of the POER Pickup in China, highlighting its robust design, reinforced chassis and turbocharged engine.
- Year 2020-2021: domestic market expansion
- Sustained sales growth thanks to its price-quality ratio and all-terrain characteristics.
- Introduction of diesel and gasoline engine variants, as well as single cab and double cab versions.
- Sustained sales growth thanks to its price-quality ratio and all-terrain characteristics.
- Sales milestones (2021):
- Surpassed 100,000 units produced in less than two years.
- Recognition in durability, off-road performance and perceived interior quality tests.
- Surpassed 100,000 units produced in less than two years.
- Achievement of 300,000 units (May 2022):
- The 300,000th manufacture comes off the line at the Chongqing Smart Factory.
- The 300,000th manufacture comes off the line at the Chongqing Smart Factory.
Marking as the China's first high-end pickup truck to reach this volume.
Importance of the record
- Speed in production: in solo 2 years and 8 months, POER achieved a production scale comparable to consolidated global brands.
- Brand recognitionGWM strengthens its position as premium truck manufacturer, a segment previously dominated by international competitors.
- Boosting local industryThis success is evidence that the chinese trucks can compete in quality and volume with imported vehicles.
This milestone demonstrates the GWM capacity for design, manufacture and market a competitive vehicle, adapted to the demands of users who are looking for performance, versatility and durability.
Key features of the GWM POER Pickup
To understand the attractive of the POER, it is essential to review its technical specifications and standard equipment, designed to cover multiple usage scenarios.
Robust design and off-road capabilities
- High-strength chassis:
- Reinforced structure with double central beam for greater load capacity and durability.
- Independent front suspension (double wishbone) and rear suspension with rigid axle and semi-elliptic blades for difficult terrain.
- Reinforced structure with double central beam for greater load capacity and durability.
- Powerful engine:
- 2.0 turbo gasoline188 hp and 360 Nm of torque, immediate delivery for loading and towing tasks.
- 2.0 turbo diesel161 hp and 400 Nm of torque, optimized for greater autonomy and economy on long trips.
- 2.0 turbo gasoline188 hp and 360 Nm of torque, immediate delivery for loading and towing tasks.
- Traction options:
- 4×2 (rear-wheel drive) for city and highway use.
- 4×4 Quad-Traction with rear differential lock and driving modes (Auto, 4H, 4L) to overcome mud, sand and snow.
- 4×2 (rear-wheel drive) for city and highway use.
- C6 Trailer:
- Reinforced structure and high capacity hitch for towing large trailers, facilitating recreational (camping, adventure sports) and commercial (machinery transport) activities.
Interior equipment and technology
- Spacious double cabin:
- Electrically adjustable front seats in top-of-the-line version, eco-leather upholstery and optional heating.
- 60/40 folding rear seats to increase cargo capacity in the cab.
- Electrically adjustable front seats in top-of-the-line version, eco-leather upholstery and optional heating.
- Connectivity and entertainment:
- 12.3″ touchscreen compatible with Apple CarPlay, Android Auto and GWM SmartLink multimedia system.
- On-board Wi-Fi connection and USB/USB-C ports for fast charging of mobile devices.
- Audio system with 6 speakers and premium sound option in top version.
- 12.3″ touchscreen compatible with Apple CarPlay, Android Auto and GWM SmartLink multimedia system.
- Active and passive safety:
- Six airbagsFront, side and curtain side.
- Stability control (ESP), traction control (TCS) and hill start assist (HSA).
- Four-wheel disc brakes with ABS and EBD.
- Tire pressure monitoring (TPMS) and reverse sensors with 360° camera.
- Six airbagsFront, side and curtain side.
- Additional amenities:
- Automatic dual-zone climate control.
- Multifunction steering wheel with audio adjustments and cruise control.
- Panoramic sliding sunroof in top versions, which provides a feeling of spaciousness.
- Automatic dual-zone climate control.
With this level of equipment, the GWM POER is positioned as a premium van, designed for users who require both performance like comfort and safety every kilometer.
New versions: Passenger Pickup and Commercial Pickup with trailer C6
For expand its offer, In parallel, GWM launched the POER Passenger Pickup and Commercial Pickup versions with C6 trailer rating, designed for users whose activities demand total versatility.
POER Passenger Pickup
Geared toward families and outdoor enthusiasts, this version offers:
- Double cab configuration with room for 5 passengers comfortably.
- Premium interior with heated seats and full infotainment system.
- Layout of cargo box with anti-slip rubber coating and luggage racks for bicycles, kayaks or light goods.
- C6 tow hitch option which allows towing motor homes, small boats and heavy sporting equipment.
Advantages of the Passenger Pickup
- Family versatilityCombine daily transportation with weekend getaways.
- Increased comfortreclining rear seats and long-haul amenities.
Recreational valuepossibility of towing tents, bicycles or camping furniture.
POER Commercial Pickup
Designed for professionals and entrepreneurs, this variant features:
- Reinforced chassis to support loads up to 1.5 tons in the back box.
- Calibrated suspension for greater stability with weight, reducing oscillations and improving handling on bumpy roads.
- Single or double cabin with the option of closed load module for the transport of safe goods.
- High performance brakes and electronically locking rear differential, facilitating maneuvering in difficult terrain.
Advantages of the Commercial Pickup
- Increased load capacityideal for construction, agriculture, logistics and mobile services.
- Reduction of operating costsEfficient and durable diesel engine that reduces fuel consumption.
Business adaptabilityCustomization of back box with gondolas, shelves or refrigeration.
Global presence: GWM POER in more than 50 countries
Expansion in 4 continents
Since its launch, the GWM POER Pickup has been introduced in more than 50 countries distributed in Asia, Europe, Latin America and Africa, establishing a solid core users who value their:
- Chinese manufacturing quality, comparable to international brands.
- Competitive pricing compared to trucks of European or North American origin.
- Adaptability to different climates and terrainsFrom rural roads in South America to snow-covered routes in Eastern Europe.
Some key markets where POER has gained ground:
- Thailand: high demand for rugged trucks for agriculture and rural tourism.
- South Africaoff-road users who appreciate off-road capability and durability.
- Chile and PeruMining and construction services requiring reliable vehicles at altitude.
Eastern EuropePreference for trucks with 4×4 traction and comfort in the cabin.
Internationalization strategies
To consolidate its global presence, GWM implemented:
- Alliances with local distributors: formation of dealer networks and certified workshops in each region.
- Adaptation of models to standardsEuro 6d engine versions, emission adjustments and official homologations.
- Digital marketing campaignsoff-road demonstrations, test drive events and social media content that highlight the quality and versatility of the POER.
- Local financingAgreements with banks to offer competitive credit plans in local currency.
This global expansion model has enabled the company to POER Pickup to consolidate itself as a reliable option to traditional vans in many emerging markets.
Technical and market recognition
Performance and durability evaluations
The Chongqing Smart Factory where the first 300,000 units were produced:
- Intelligent manufacturing systemsThe company's production facilities include: collaborative robots and automated assembly lines that ensure consistent quality.
- Durability testingmore than 1 million km of tests on real roads and simulators.
- Quality control 100 % digitalEach vehicle passes through inspection stations equipped with artificial vision to detect imperfections.
These standards enabled the POER to obtain high test scores off-road performance, corrosion resistance and mechanical reliability, comparable to more renowned brands.
Customer satisfaction and positive feedback
- User surveysmore of the 90 % from buyers recommend POER for its quality of construction, behavior in difficult terrain and standard equipment.
- Reviews in specialized mediaThe POER is rated as the most reliable Chinese pickup within its price range.
- Local awardsIn markets such as Chile and Egypt, the POER has been recognized as “Pickup Truck of the Year” in value and ruggedness categories.
This consumer endorsements and specialized critics support the global acceptance and the technical excellence of the GWM POER Pickup.
Competitive advantages and user benefits
List of main features and benefits
- Robustness and durability
- Reinforced chassis and high-strength bodywork.
- Transmission components designed for heavy duty use.
- Reinforced chassis and high-strength bodywork.
- Engine versatility
- Turbo gasoline and diesel engines to meet power and economy needs.
-Hybrid variant under development for electromobility markets.
- Turbo gasoline and diesel engines to meet power and economy needs.
- State-of-the-art technology
- ADAS systems such as hill start assist (HSA) and descent control (HDC).
- 12.3″ touch screen, CarPlay/Android Auto connectivity.
- 360° camera and parking sensors.
- ADAS systems such as hill start assist (HSA) and descent control (HDC).
- Interior comfort and convenience
- Eco-leather seats, optional with heating.
- Dual-zone automatic climate control.
- Multifunction steering wheel and digital instrument panel.
- Eco-leather seats, optional with heating.
- Load and towing capacity
- Back box with capacity up to 1,500 kg.
- Hook C6 for trailers over 2,500 kg (2,500 kg) (motor homes, boats).
- Uprights and reinforcements for installing gondolas, shelves or mobile coolers.
- Back box with capacity up to 1,500 kg.
- Global coverage and support
- More about 30 Ambacar dealers in Ecuador and international distributor network in 50+ countries.
- Certified workshops and access to original GWM spare parts.
- More about 30 Ambacar dealers in Ecuador and international distributor network in 50+ countries.
- Competitive pricing
- Affordable cost compared to international vans of similar capacity.
- Financing plans flexible and periodic promotions.
- Affordable cost compared to international vans of similar capacity.
These advantages make the GWM POER an attractive option for families, entrepreneurs and companies that require a multifaceted vehicle.
Outlook and upcoming launches
Future of the GWM POER Pickup
As GWM continues to respond to the global trends, its next steps include:
- Launch of hybrid and electric versions: response to the demand for eco-friendly vehicles.
- OTA updates to upgrade infotainment and ADAS systems without a visit to the workshop.
- Special editions with advanced off-road equipment: adaptive suspensions, snorkel, special off-road tires.
- Collaborations with accessory brandsEquipment catalogs (mobile barbecues, roof tents, satellite navigation systems).
With these developments, GWM is seeking to maintain its leadership in the pickup truck segment and attract new market niches.
Promotion and user support strategies
- Digital marketing campaignsSocial media demonstrations of off-road capabilities and testimonials from real customers.
- POER Experience“ events”test drive days on off-road circuits organized at dealerships and auto shows.
- Loyalty programsExclusive discounts on workshop services and maintenance packages for POER owners.
- Education and trainingonline tutorials and face-to-face workshops that teach users to maximizing performance and care of his truck.
These initiatives reinforce the connection with customers and contribute to raising the retention and the positive word of mouth.
Meet the GWM POER Pickup and be part of its success.
Do you want to experience the power, versatility and comfort of the GWM POER Pickup? Visit your Ambacar dealer nearest and schedule a test drive. Find out why this vehicle has become the most popular premium pickup china faster in achieving the highest 300,000 units produced.
Come and see first-hand why the GWM POER is the ideal truck for your family, business and adventures!
