Great Wall Motor (GWM) continues to consolidate its position as a leader in the automotive industry with impressive results in the first half of 2024. According to the official report published on July 1, the company achieved sell 559,669 vehicles from January to Junewhich represents a year-on-year growth of 7,79%.
But the highlight is its performance in the international market: 201,500 units sold abroad, an increase of 62,59% compared with the same period of the previous year. In addition, June 2024 set a monthly record, with 38,104 vehicles exported.
This success is no accident. GWM has been implementing an ambitious global strategy that combines dealer expansion, localized production, strategic leadership and a comprehensive user focus.
GWM's international sales: sustained growth and historical records
In recent years, GWM has experienced a remarkable evolution in its international sales. By 2023, exports exceeded 300,000 units, registering a year-on-year growth of 80%. Performance during the first half of 2024 demonstrates that the company is not only maintaining this momentum, but also accelerating it.
June 2024: the best month for international sales
With 38,104 units exported in June, GWM achieved its best monthly international sales performance to date. This milestone is testament to the impact of the global strategies the company has been implementing since 2022.
ONE GWM strategy and the global ecosystem
GWM launched its 2022 strategy “ONE GWM”, The company's goal is to unify its international vision and project itself as a truly global brand. As of 2023, the company deepened this strategy through a model of “Ecosystem Abroad”.”, The company's activities range from commercial expansion to local production and operation.
Comprehensive approach to global growth
GWM's internationalization strategy is based on the following pillars:
- Expansion of its dealer networkfrom 700 in 2023 to 1,000 dealers by 2024
- Investments in local production to adapt to the needs of each market
- Regional strategic alliances to strengthen presence and logistics
- Digitization and customized after-sales services
This comprehensive vision allows GWM to adapt with agility to the conditions of each country, strengthening the confidence of its business partners and consumers.
Localized production: a key step towards sustainability and efficiency
One of GWM's most effective strategies in its international expansion has been the implementation of production facilities in key markets.
New plants in Uzbekistan, Indonesia and Malaysia
- The June 26, 2024, GWM celebrated the start-up of operations of its new plant KD in Uzbekistan, which marks a significant breakthrough in local manufacturing in Central Asia.
- Projects in Indonesia and Malaysia are also scheduled to start production operations within the year, strengthening the brand's regional capacity.
Local production reduces logistics costs, speeds up delivery times and promotes job creation in host countries, while allowing vehicles to be tailored to local preferences.
Organizational restructuring to strengthen international leadership
GWM understands that a global vision requires a solid organizational structure and people with international experience. That is why, at the end of May 2024, the company conducted key organizational adjustments:
- Elevation of the international division at the primary level within the corporate structure.
- Promotion of Parker Shi as President of GWM International, strategic leadership to consolidate global expansion and adaptation.
These changes reflect GWM's commitment to professional management, operational efficiency and continuous innovation.
GWM targets 500,000 units exported by 2024
The goal is clear: to reach 500,000 units exported before the end of the year. At current growth rates, this figure is not only realistic, but could be exceeded if the pace of expansion is maintained.
Factors driving this objective include:
- Diversification of international markets
- Launching of new models adapted to each region
- Strengthening of service and after-sales infrastructure
- Effective local marketing with a cultural approach
What does this mean for the consumer?
GWM's global expansion directly benefits end users in multiple ways:
- Increased availability of models and versions in different countries
- Better prices thanks to local production
- More accessible technical services and spare parts
- Constant innovations in safety, connectivity and sustainability
For consumers in Latin America, for example, this expansion represents more options, better technology and guaranteed support, with the backing of a trusted global brand.
Are you looking for a vehicle with advanced technology, international support and excellent value for money?
Learn more about GWM and its models available in your country.
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GWM: innovation that travels the world, now within your reach.
