April 10, Great Wall Motor (GWM) released its production and sales data for March 2022. During that month, GWM recorded the sale of 100,930 new vehiclesa month-on-month increase of 43 1Q03Qof which 10,535 units were sold abroad, reflecting an increase in the year-on-year growth of 30.8 1Q3Q1Q3. These results not only confirm the strength of the brand, but also demonstrate the momentum that GWM is building for its intelligent models and its strategy of technological co-creation.
GWM's global performance in the first quarter 2022
In the period of January to March 2022, GWM accumulated the sale of 283,500 units, of which 29.322 were exported to various international markets. These data reflect two key aspects of GWM's strategy:
- High adoption of intelligent models:
- The 70,4 % of total sales corresponded to advanced models, equipped with state-of-the-art technologies.
- The 84,5 % of sales volume was made up of intelligent vehicles, The company's new products, which integrate connectivity systems, driver assistance and content co-creation platforms.
- The 70,4 % of total sales corresponded to advanced models, equipped with state-of-the-art technologies.
- Expansion in the export market:
- With more than 29 000 units exported in three months, the brand maintains a sustained pace of international growth.
- The 30.8 1Q03Q increase in external sales in March underlines the global acceptance of GWM products.
- With more than 29 000 units exported in three months, the brand maintains a sustained pace of international growth.
These results position GWM for continue to grow in 2022, by promoting the introduction of new models based on the “technology of the future”and reinforcing interaction with users by means of the “co-creation” on digital platforms.
“Future technology” and “co-creation”: new GWM pillars
Definition of the “technology of the future”
When GWM talks about “technology of the future”, refers to the application of solutions that integrate:
- Driver Assistance Systems (ADAS) from level 2 or higher, capable of managing acceleration, braking and lane keeping.
- Infotainment with 5G connectivity and OTA updates (Over-The-Air), which allow the software to be kept up to date at all times.
- IoV (Internet of Vehicles) platforms that connect the vehicle to cloud services, offering advanced navigation, remote diagnostics and online entertainment applications.
- Electrical and electronic architecture based on SOA (Service-Oriented Architecture), which facilitates the incorporation of future functionalities without the need to change the basic hardware.
With these developments, GWM seeks to offer its customers evolving vehicles and receive new features through upgrades, extending their lifecycle and improving the user experience.
Co-creation“ strategy with users
The “co-creation” is an innovative approach that GWM implements to involve the users in the process of product development, encapsulated in actions such as:
- Interactive surveys and online forums where customers propose improvements, comment on desired functionalities and share usage experiences.
- Pilot testslaunching beta versions of software or design prototypes, inviting selected users to test them and provide feedback.
- Strategic alliancespartnerships with groups, platforms and organizations (e.g., Wukong Travel Group and Dream Castle Culture Co., Ltd.) to design mobility experiences focused on the Generation Z and other niche markets.
- On-site events and workshops in dealerships, where customers can interact with engineers, designers and brand representatives to co-create specific features.
This model of open innovation allows GWM to maintain close contact with its users, adapting its products to the needs of its customers. real preferences market and generating long-term loyalty.
Breakdown of the five GWM brands and their March performance
In March 2022, the five brands under the GWM umbrella (Haval, Ora, Tank, Wingle and POER) registered a overall increase in sales, thanks to the entry of new models and to the intensification of the co-creation. Below, we analyze the performance of the two leading brands:
Haval: leadership in the SUV segment with the H6 and strengthening of the brand's ecology
- Haval brand sales:
- 54,534 units sold in March, an increase of increase of 29.9 % compared to February.
- The Haval H6, its flagship model, represented 21,633 units sales, reaffirming its commitment to leadership in the SUV segment.
- 54,534 units sold in March, an increase of increase of 29.9 % compared to February.
- Co-creation strategies:
- The March 16 announced the strategic alliance between Haval, Wukong Travel Group and Dream Castle Culture Co., Ltd.
- The objective is to design travel experiences for the Generation Z, integrating online (apps, streaming platforms) and offline (travel, in-person events) resources, so that the SUV becomes a digital living space.
- The March 16 announced the strategic alliance between Haval, Wukong Travel Group and Dream Castle Culture Co., Ltd.
- Innovation in “brand ecology”.”:
- Haval is developing a automotive services ecosystem which includes from predictive maintenance programs to subscription models for software updates and entertainment content.
- Users “co-create” new functionalities, from customized driving modes to internal ambience packages based on behavioral data.
- Haval is developing a automotive services ecosystem which includes from predictive maintenance programs to subscription models for software updates and entertainment content.
Thanks to these efforts, Haval not only increased its sales, but also strengthened its positioning as a technology brand and youth-oriented.
POER: the trend-setting commercial truck with Jingangpao
- Wingle/POER brand sales:
- In March, the GWM van sold 18,455 units, of which 14,500 belong to POER, achieving a month-on-month increase of 70.4 1Q03Q.
- With this volume, the POER was consecrated as the best-selling truck of the brand in that month.
- In March, the GWM van sold 18,455 units, of which 14,500 belong to POER, achieving a month-on-month increase of 70.4 1Q03Q.
- Launch of the Jingangpao:
- The March 22 presented the Jingangpao commercial vana globalized product which complements the POER.
- Available in motorizations gasoline and diesel, with versions 4×2 and 4×4, focuses on a “commercial fashion” design, combining modern aesthetics with robust capabilities.
- The March 22 presented the Jingangpao commercial vana globalized product which complements the POER.
- Features and co-creation of Jingangpao:
- Side camera in rearview mirrorImproves visibility in maneuvers and blind spots.
- Bucket coatingprotects the cargo box from shocks and corrosion.
- Intelligent 4×4 systemautomatically detects the type of terrain and adjusts traction to improve stability.
- Automatic light sensorsThe headlamps turn on when low light conditions are detected.
- Collaboration with usersThe brand invites delivery companies, entrepreneurs and carriers to participate in the design of specific accessories (thermal chambers for refrigerated boxes, specialized anchoring systems, etc.) under the “co-creation” model.
- Side camera in rearview mirrorImproves visibility in maneuvers and blind spots.
With these innovations, GWM POER and Jingangpao seek to dominate the segment of commercial vans offering added value and a people-centered approach to fleet users.
Trends and projections for GWM in 2022
Increased adoption of intelligent models
In the first quarter of 2022, the 84,5 % of units sold by GWM corresponded to intelligent models. In the coming months, it is expected:
- Increased presence of ADAS technologies (autonomous braking, lane keeping, parking assistance), both in SUVs and vans.
- Launch of new hybrid and electric modelsaligned with Strategy 2025, which foresees that 80 % of global sales are new energy vehicles (NEV) for that year.
- Strengthening of the OTA platform for software and content upgrades, enabling vehicles to incorporate new functions without having to go to the workshop.
These actions are aimed at consolidating GWM's position as a leading regional benchmark in intelligent mobility, benefiting consumers with safer, more connected and efficient products.
International expansion and brand strengthening
With 29,322 units exported in the first quarter, GWM plans to:
- Inauguration of new subsidiaries and production facilities in key marketsThailand, Brazil and other Latin American countries.
- Expanding the distribution network in Europe and Africa, building on the quality recognition that its trucks and SUVs have earned.
- Participate in international fairs and strategic alliances with battery manufacturers and software suppliers to improve the supply chain and ensure the production sustainability.
These initiatives seek to double international sales by the end of 2022 and consolidate GWM's position as one of the world's leading five most prestigious Chinese brands abroad.
Advantages of GWM models for the end user
For the customer considering the purchase of a GWM vehicle, the main advantages include:
- Technological innovation:
- ADAS Systems that make driving easier and improve safety.
- 5G and OTA connectivity to keep the vehicle up to date.
- ADAS Systems that make driving easier and improve safety.
- Variety of models:
- Haval H6 and other SUVs for family and urban use.
- POER and Jingangpao for transport and intensive work.
- Haval H6 and other SUVs for family and urban use.
- Quality and durability:
- CIAUTO Plant with international assembly standards.
- Endurance tests on Ecuadorian land prior to the sale.
- CIAUTO Plant with international assembly standards.
- After-sales service:
- Ambacar dealer network with certified workshops throughout Ecuador.
- Original spare parts available to reduce repair times.
- Ambacar dealer network with certified workshops throughout Ecuador.
- Financing options:
- Flexible plans with up to 60 months term and preferential rates.
- Zero foot and special promotions on selected models.
- Flexible plans with up to 60 months term and preferential rates.
With these strengths, GWM vehicles satisfy both families and professionals that require reliability, comfort and efficiency.
If you wish to experience for yourself the driving the technology of the future and the co-creation that the GWM models offer, we invite you to visit your Ambacar dealer closer to you. Discover in person the Haval H6, GWM POER, Jingangpao and the Wingle range of vans, and receives personalized advice to choose the vehicle that best suits your needs.
Don't wait any longer! Drive a GWM smart model and be part of the automotive revolution.
